DFS Creative Concepts

DFS Creative Concepts is a marketing firm located in Greenville, SC, specializing in targeted public relations strategies, strategic partnerships and event management for lifestyle-centric businesses and emerging brands.

I originally started out as a Client Account Associate with DFS Creative Concepts, responsible for:

  • Social Media Management for Facebook, Instagram, LinkedIn, Glassdoor and Twitter
  • Designing digital advertisements and marketing collateral
  • Client management and relations through direct marketing and branding efforts
  • Researching up and coming trends and utilizing this information to best serve client needs
  • Writing articles on the company blog
  • Event Management for The Greenville News Run Downtown 5K Road Race and Russell Stall's largest City Council Campaign Event
  • Internal Public Relation Efforts

Since then, I have become their Creative Director, responsible for projects utilizing my graphic skills. This includes designing logos, invitations, social media graphics, marketing collateral and more. See below for examples of my work:


Russell Stall for City Council

Designed and created marketing collateral for Russell Stall's campaign for City Council. This included a palm card, pop-up banner, and various signage. I also helped plan his latest campaign event.


Design Marketing Collateral including digital advertisements, invitations, email signatures, Facebook banners, and social media posts.

Blossom Shoes & Such

Designed invitations for their Greenville Grand Opening, Fall 2017. The invitations were meant to be cohesive, yet still appeal to their distinct audiences.

Hiring Collateral

Designed social media graphics to attract new interns for the following collegiate semester. This included creating witty lines to accurately represent the DFS Creative Concepts morals and overall attitude.

Designed social media graphics to represent the various interior renovation, remodels and cabinetry work done by Paul L. Johnson Interiors and to advertise their open positions.


"Claudia and her company have always done supremely excellent work for me that has far exceeded my expectations. At DFS Creative Concepts, we have an extensive client base that is deeply rooted in the aesthetic and social components of marketing. . . Not just designing vanilla marketing collateral for a direct mail piece (though she could do that too, if that's what we needed!). Claudia is always a wonderful listener and delivers what we need for our clients. As our client portfolio continues to fill, we happily and eagerly refer certain potential clients directly to Claudia and her company because we know they will be given personal one-on-one attention and superior strategy and execution. Claudia worked with DFS Creative Concepts and trained with us, and we could not be more happy and supportive of the explosive growth and success she has experienced going out on her own. She is and will always remain one of our most valuable collaborators, and we are honored to be a client who utilizes her services for components of a campaign!"

- Dorothy Freeman Self, DFS Creative Concepts, Founder + Principal